You may have the best marketing strategy in the world, the most impressive website design, and the strong community around your product, but you may not be the seller you would expect if you did not have an easy-to-use website.
Making sure your website is easy to use is something most people forget about, focusing on making sure other aspects of their business are complete. However, having an easy-to-use website is very important because mobile internet usage is increasing!
Since 2011, mobile internet usage has grown by 504 percent, and by 2022, 90% of internet users are using their mobile devices to search online. Therefore, it is important that your website is user-friendly to improve user experience and increase sales.
In this article, we will look at the benefits that your business can bring if you choose to have an easy-to-use site!
With 90% of Internet users accessing the Internet through their mobile devices, with an easy-to-use website, you are more likely to increase sales simply because your site is easily accessible.
A study looking at online sales of mobile devices in 2021 found that an easy-to-use site creates a 77% chance that visitors will buy a product or service.
Better SEO position:
Website friendliness is important when it comes to SEO. Google SEO in particular (where 94% of global searches occur), ranks mobile friendships as one of the most important aspects of a website.
SEO (search engine optimization) is important for your product if you want to increase your availability and reach new customers, so you can better get that easy-to-use mobile site.
Increase in Social Media Followers Become Real Customers:
Your social media profiles will all have your website URL in them, and if they do not, download them there now. Almost everyone who uses social media will be doing so on mobile devices, so you need to make sure that when they click on your website link, you are brought to a user-friendly site.
As research has suggested above, easy-to-use websites increase sales, so you have a better chance of turning your social media followers into real customers.
Your Business Is More Competitive:
Although mobile-friendly websites are a necessity, there are still large numbers of businesses that have traditional desktop websites only. In fact, research has shown that only 24% of the world’s 1 million most popular websites have easy-to-use websites, and a small business survey concluded that in India, only 10 percent of small businesses have easy-to-use sites.
So, having an easy-to-use website makes your business more competitive.
Mobile Sites Are Fast Uploading:
Easy-to-use websites download faster than desktop websites only when searching on mobile. Site speed is incredibly important because 87% of visitors lose interest and will leave your site if they do not load properly within 3 seconds. Therefore, if you do not have fast site speed, you will lose potential sales.
Website speed is also important depending on SEO, so a website that loads faster will increase your SEO rate, increase availability and accessibility.